Welcome to Tru-Valu Optical!


Situated on West Broadway, our store has been a popular destination for residents from across the Lower mainland for over 35 years. With an emphasis on providing value, Tru Valu Optical has excelled in providing good quality eyewear for a price that is fair. With a change in ownership in 2007, Tru-Valu entered a more main stream market, catering to a wider age group in a variety of styles from conservative to trendy. With over 1200 frames to choose from, our brands include RAY BAN, GUESS, MIZYAKE, FYSH, EVATIK, KAOS, CATHERINE DENEUVE, SOHO and more.

Our knowledgeable staff has over 100 years of optical experience between them and can assist you in comfortably filling your prescription needs as well as fashion requirements. Our Optometrist is available for eye exams at your convenience with walk-ins welcome.

NEW! We are  pleased to introduce lab services in-store so that you can receive your glasses much sooner. A 1-day service for single vision prescriptions may be available upon request*. Please call store for more details.

NEW! In collaboration with Crystal Hearing, we have extended our services to offer Hearing Tests to our customers. Come in today to try our free-5 minute hearing check. If there are any concerns, we will refer you to the nearby Crystal Hearing Centre on West Broadway for further complimentary testing.

On our website, you will find a wealth of information and videos which will help you discover and understand the best eyewear solution for you. Eye Health and Disease is also addressed. Follow the links below for more information or click on the community topics tab to the right of the page

Contact Lenses
Eyeglass Lenses
Eye Exams
Eye Health and Disease

*1 day service is subject to availability of required lens.

Tru-Valu Optical
Vancouver, BC








A member of the Preferred Vision and Hearing Services program


Community Topics







In store now!